IMC & Customer Satisfaction...and that i also should be the running Essay

IMC & Customer Satisfaction...and that i also should be the running head for the apa - Essay Examplence, the connection would try to offer its products and run to its customers in a cost effective way, hence the advertise scheme should be such which does not lead to incurring high cost for the company and at the like time communicates to its potential target customers in an effective manner. The best way to advertise the products and services offered by Inter-Global Medicare would be the use of digital media. Digital advertising tools such as through its websites, social networking websites, try engines, e-mails, etc. could be effectively used by the company to advertise its products. This can help discover the overall marketing goals of the organization by reducing the costs incurred on advertising and thereby adding to the mesh of the company. Through by effectively utilizing digital media the company would be able to communicate with greater bet of people while incurring less cost, and could thus help in boosting the sales and profitability of the company.The affair of advertising the products and services of Inter-Global Medicare is not complete until and unless a measuring tool is designed which can appreciate the strong point of the advertising strategies employed by the organization (Wells, 1997, p. 4). Now since it is suggested that the company would use digital advertising strategies, it would be ideal for the organization to design an internet based tool that would have a solvent corner on all the websites where the company products and services are advertised. Whenever a consumer visits the websites and clicks on the advertisement, he would be required to give feedbacks and fill in his contact details. Analysis tools are available which can be used by the company to measure the number of customers who have actually visited its advertisements and what are their viewpoints or queries regarding the products and services offered by the compa ny. In this way it can prove to be an effective tool for measuring the effectiveness of the advertising