INTRODUCTION TO MANAGEMENT Essay Example | Topics and Well Written Essays - 2000 words

INTRODUCTION TO MANAGEMENT - Essay Example For providing a flexible work approach and induce engagement among employees, result oriented employee programme was implemented. Also, an innovative employee incentive programme was initiated by the company where employees were asked to make choices with respect to rewards and incentives. Contents Introduction 4 Answer 1- Best Buy Employee’s Programmes 4 Answer 2: Assessment of Best Buy’s Job Listings 5 Answer 3: Employee Recognition Program 7 Answer 4: Motivation of Store employees 8 Conclusion 9 Reference List 10 Introduction In order to succeed in a business, effective management of employees is essential. Employee management programs are one of the few important HR strategies included in every stage of the overall human resource management process. The objective of the present report is to evaluate the various employment as well as customer retention strategies used by Best Buy. The case study has been evaluated as various strategies have been identified. The advan tages and disadvantages of the various employee programs implemented by Best Buy have been discussed. The study also analysed various theories relative to employee management and their applications in real business environment. With an understanding of the various theories and successful management of employee programme, a new employee recognition programme was also developed. Answer 1- Best Buy Employee’s Programmes Best Buys initiated three different employee programmes with the objectives of increasing overall growth and performance of the organisation. These are: 1. Customer- Centricity Customer centricity approach was implemented by the CEO of best buy in order to find out the most profitable customers of the organisation and giving maximum attention to them so that they become regular and loyal customers. This approach is based on Maslow’s need hierarchy theory. Thus, the company is aimed at satisfying the highest order needs of their customers. Advantages- thoug h it is difficult to identify the needs of different customers, through regular feedback, conversations and observations, it is possible to identify the exact requirements of important customers. This will help the employees as well as the store managers to prepare specific strategies for customer retention as well as increasing loyalty towards the products and services. Disadvantages- the major disadvantage is that it cannot be tested empirically and the theory does not apply to all form of jobs or work. In case of organisations set of needs which govern different customers might be different. 2. Results Oriented Work Environment Results oriented work environment or ROWE was implemented in the organisation so that employees are able to perform job in their most creative as well as efficient manner. The application of the programme is based on Vroom’s expectancy theory. According to the expectancy theory, individuals act in a particular way because they expect that choosing a particular behaviour over other will give them the desired or expected result. Advantages- the major advantage of expectancy theory is that it helps in achieving maximum satisfaction and minimum dissatisfaction within the interest of an individual. Since the psychological focus is ultimate satisfaction, individuals will always be willing to rectify their mistakes and take correct steps in order to achieve results. Disadvantages-

Sales and Inventory Systems Essay Example for Free

Sales and Inventory Systems Essay Yakult was introduced to the Philippines in 1978. Its popularity among Filipinos has significantly grown in the past 33 years. There are two main companies in the Philippines, the Yakult Philippines Incorporated (YPI) and Yakult Marketing Corporation (YMC). Yakult Philippines Incorporated (YPI), an independent company, is a manufacturer and wholesale retailer of Yakult products from Yakult Honsha Co. LTD Japan with a joint venture and shares of investment of 60% for Filipinos and 40% for the Japanese investors. The factory is located in Barrio Makiling, Calamba, Laguna. They have twenty-five distributors from Luzon to Mindanao, supplying the whole country especially wholesale clients. The Yakult Marketing Corporation (YMC) retails their products and incorporates the Yakult Lady System that started in Metro Manila and NCR, then adapted by distributors all over the country. The Prohealth Sales Distributor Corporation which is the exclusive Yakult distributor in La Union started its operation in March 15, 2004. The Company orders its stocks from the Yakult Philippines Incorporated (YPI) and also adapted the Yakult Lady system of the Yakult Marketing Corporation (YMC). There are three branches in La Union and the Main Office is located in Bauang, La Union. The other branches are in Agoo which started in 2005 and Bangar that recently opened last 2011. The Main office receives the stocks ordered from YPI, and then distributes it to the other two branches. For the wholesale, the main office sells the product to all establishments that intend to resell the product. They deliver the products depending on the order or demand of the client. Every day, the main office deliver stocks to the Yakult Ladies, some just go directly to the main office to pay the stocks unpaid so that they can order again. There is an official receipt issued by the main office to the Yakult Ladies that is being manually recorded in order to make the daily sales and collection report at the end of the day. Making the sales report for the Yakult Ladies is a part of the motivational factor, for them to know how much they profit or loss of income and why their sales are going down. It will also become the basis of the company for how much promotional support they will give on the month of December in terms of gifts and other benefits. All the three branches make the daily sales report, the branch in Agoo and Bangar upload and send its reports in the main office in order to be compiled in the Main office. The sales report is made by the company’s secretary, and then thoroughly checked y the supervisor. The computation of the sales report is made in order to compute the sales and profit of the company. The inventory count of stocks must tally onto the sales report in order for the company to monitor the number of stocks distributed day by day. If the sales report and inventory count did not tally, then the processes must be repeated until they meet tally. Hence, the study was propose d to help the processes in Prohealth Distributor Sales Corporation easier, faster and to refrain from human error. Due to growing number of employees, the sale monitoring system if done manually was a lot to handle and time consuming. They need a computerized sales monitoring and inventory system that will make the computation tasks faster. Aside from its accuracy, the proposed system also aims to enhance and provide a better way to store information in a secured manner. The study will be implemented first in the Main Office of the Prohealth Sales Distributor Corporation La Union in order to pilot test the system software being proposed.

A Pair of Tickets by Amy Tan Essay -- American Literature

"A Pair of Tickets" by Amy Tan In the story "A Pair of Tickets," by Amy Tan, a woman by the name of Jing-mei struggles with her identity as a Chinese female. Throughout her childhood, she "vigorously denied" (857) that she had any Chinese under her skin. Then her mother dies when Jing-Mei is in her 30's, and only three months after her father receives a letter from her twin daughters, Jing-Mei's half sisters. It is when Jing-mei hears her sisters are alive, that she and her dad take a trip overseas to meet her relatives and finally unites with her sisters. This story focuses on a woman's philosophical struggle to accept her true identity. The protagonist of the story is Jing-mei. She is a flat character who turns out to be dynamic. Throughout her life, she has been very stubborn about accepting her identity. An example of this is when she explains, "I was 15 and had a vigorously denied that I had any Chinese whatsoever under my skin" (857). She shows her dynamic characteristic at the end of the story when she finally does accept her heritage. The main conflict of this story is Jing-mei's struggle between accepting her identity based on her heritage and not on a personal image. There is no real order in which this conflict is clarified, because the climax and resolution come about at the same time. The conflict is internal due to the fact that she cannot accept her true identity. The climax comes when she finally meets her twin sisters and says, "I get beyond the gate, we run toward each other, all three of us embracing, all hesitations and expectations forgotten" (870). It is then that the resolution comes into play and "After all these years, it can finally be let go" (870). It is at that point, when she can finally a... ...Also an important quote is when she says, "But today I realize I've never really known what it means to be Chinese. I am thirty-six years old" (857). Even though she was in her 30's and still had that identity crisis, it was uplifting knowing that all it took for her to resolve that conflict was one meeting with her sisters. The story "A Pair of tickets" examines a woman who has grown up with American influence all her life and struggles to accept her true identity. Through the story you can see Jing-mei struggles with her identity for over 30 years, but it finally is resolved once she is able to meet her twin sisters that have been missing from her life for over 30 years. Works Cited Tan, Amy. â€Å"A Pair of Tickets.† The Longman Anthology of Short Fiction. Compact Edition. Ed. Dana Gioia and R.S. Gwynn. New York: Longman, 2001.

My Faith Essay -- Christianity Biblical Christian Religion Essays

My Faith During my life, I have had many experiences that have shaped my character. One of these moments happened when I was a junior in high school. This is when I decided to join my high school track team. I had always played many sports such as golf, basketball, wrestling, and football, but I hadn’t been involved in track. So I decided to give it a try. It may seem strange, but that track season, as well as certain circumstances that happened during the season, was very beneficial in learning some simple concepts of my Christian faith. When I first joined the track team, I was very excited. I was looking forward to the upcoming season and my chances to be a star sprinter. The first few weeks of the season were tough, but I was determined to reach my goals as a sprinter. I worked my hardest in all that the coach had us do, but I especially focused on the sprints because the next week was when the coach told us what our races were going to be according to how we did in the practices. I was almost sure of my spot as a sprinter because I was the second fastest kid on the team, but the next week was â€Å"the moment of truth.† Monday had come of the next week, and it was time for practice. I can still remember the anticipation as the coach read off the lists and positions of each person. I was shocked to discover that the coach had placed me in the middle distances rather than the sprints. I was a bit upset upon discovering this. After all, I was the second fastest kid on the team, and I didn’t run my hardest in the longer races on purpose just to ensure that I would get a spot as a sprinter. However, this did not happen. I told my parents about my position that night, and they gave the usual speech that probably many of y... ...ecause I thought I was about to be passed. The roar increased with every stride closer to the finish line. The next thing I remembered was crossing the finish line in first place and turning to glance back down the track. To my surprise, the second placeman was over 50 meters behind me. I had achieved first place, and fell only 1 second short of the 800 record. The rest of the day went the same way. Our four by 400 meter relay team took first place, and we ended up breaking the record in that race. After this I decided to stay in track, and I ended up being the second best in the state. I learned a few lessons from this. The first was that if we persevere and give everything our best, God will bless us. God also taught me a big lesson in humility. I have learned to rely on God and to listen to what my parents say. This was one of my most influential moments.

Human Rights Essay

Human rights and the concepts concerning the treatment of man have received much publicity since 1948 during the formulation of the Universal Declaration of Human Rights. Protection of human rights goes way back to the early society of humans and continues to evolve with time as a leading factor in revolution and politics of any given government (Symonides 2003 p. 15). Power limitation for most governors based on the concept of human rights, which provided the foundation for judgment of the rulers’ leadership standards. United States also adopted this concept in their Bill of Rights that later developed, and through stress put on the need for international rights for human beings, the Universal Declaration got formulated too( Maddex 2000 p. 60). Currently, the human rights concept closely relates to the political organization of a society and the relationship between the government and its people. This entails the right of the citizens’ participation in politics, freedom that people should be entitled to, responsibility of the government to the people and the preservation of the people’s human rights in the process of practicing contemporary politics. Governments and states owe the people their prime dedication to maintaining and protecting the human rights; which involves their participation, recognition and expansion of the basic rights of people without necessarily infringing on meeting their basic needs. In order for a state to ascertain success in practicing contemporary politics, they need to strategize on the importance of maintaining the human rights of the people in the process of legitimizing their power and command for obedience. This paper aims to analyze the depth of concern that maintenance of human rights should receive in relation to practicing contemporary politics. The international body’s concern on rights issues dwells entirely on the policies that countries develop, their politics and the respect they maintain in regards to the rights of human beings. For instance during the end of antagonism in the East-West the United Nations strengthened their policies and stand on protecting human rights (Eade & Williams 1995 p. 3). In their view of politics, in the contemporary world, they formulated ways to protect such rights; such as offering humanitarian assistance to governing bodies, team inspections in relation to weapon destruction and an effort to fight for the internally displaced citizens. The four duty levels of a state in politics require that they respect the rights regime by protecting, respecting and meeting the rights of the people. Therefore in order to achieve this fundamental objective and obligation to the people, the state needs to resist in interfering with the people’s rights, respect them, allow the freedom of sharing resources, taking part in political action and participating in political autonomy, as well. In respect to the rights of the people, the view on socio-economic rights comes into play because for the political government to be able to dispose the resources equally and satisfy the peoples needs; they face an obligation to respect the people’s rights to free utilization of resources. Regarding a collective group, let’s say the family, an association the governing bodies and the contemporary political leaders need to respect the resources belonging to these groups in relation to their rights to the use of basic resources to satisfy their needs; this is what strengthens the human relations arm of politics in any governing state (Eade & Williams 1995 p. 42). Additionally, in an effort to increase and enhance machinery for rights actualization the state has to ensure they meet their obligation in committing to protect the rights of the people. In contemporary politics, the state has to make sure they put measures in place to protect the rights of the people against political, social or economical interference to avoid cases of political wrangles and conflict between the citizens and the arm of the government. This tertiary duty practicality involves establishing and maintaining a legal framework; by effectively implementing laws and regulations that would give the common man avenues to realize and enjoy their freedom and rights. On the hand, human rights form the pivot of moral doctrine that gives political order to the contemporary practice of politics. Hence the observation of human rights in reference to the international bill of rights determine the direction, scope and content usable in contemporary politics in relation to the moral norms of the people. Maintaining this moral doctrine of the rights of human beings in contemporary politics requires the application of convention measures issued in the Universal Declaration of Human Rights to rights of the people to quality health care and fair, legal attention; with the aim of improving lives. While the safest way to secure favourable conditions necessary for people to live exemplary lives still stands out as human rights activism; the public authorities remain best suited to secure those conditions for the people (Carey, Gibney & Poe 2010 p. 32). Therefore, the much needed importance placed on maintaining the doctrine of human rights by most national institutions and international politics; in an effort to primarily avoiding interfering with the interests of the people. Moreover, the human rights doctrine in contemporary politics contributes to the ideological and geo-political order with a clear framework defining the basis of social, political and economic conditions required to lead better lives. Thus, the importance of practically monitoring and maintaining human rights through legal recognition and validation of the doctrine. Additionally, the human rights moral justification defines the sovereignty considerations made by a nation. Since human rights direct the legitimate criteria to be followed by individual nations, any appeals made by through politics should not by any means otherwise deter the nation-states from committing fully to maintaining the basic human rights. Thus, the human rights doctrine should be highly maintained because this determines the effective way of evaluating the contemporary legitimacy of the national and international political authorities (Shawki & Cox 2009 p. 36). Another subject to consider in justifying the importance of maintaining human rights in contemporary politics cuts across the identity role it plays in a community of people. Human rights define the political identity of people living in a certain community; therefore any the political authorities need to be more careful in handling matters bearing the interest of the rights of a people because, in turn this reflects on their moral jurisdiction and legitimacy of order over a sovereign state (Shawki & Cox 2009 p. 0). The morality of logic and justification of the individual rights and the community as a whole adds more weight to the extent of attention paid in maintaining human rights. Authorities in the contemporary politics have an understanding that human rights imposes positively to their control of power and effectiveness in law implementation; hence most of the leaders should formulate legislative laws that grant the people the freedom and the right to universal vision and contr ibution in political issues. Also, in an effort to legitimize authority in current politics, the state will have to stand up and defend the universality and morals of human rights; indicating that their political concern is not entirely based on position and power, but emanates from their primary concern to retain the dignity and rights of the human beings. Considering the legislative role that humanity assumes in politics, the authorities should embrace the concept of human rights doctrine and pursue to promote high maintenance of human rights; to present the people with better living conditions. This is because human rights initiate the orientation and demand certain goods that lack political justification hence guiding the actions undertaken in contemporary politics. Furthermore in the past, human rights took the leading role in revolution activism; the same case applies to contemporary politics whereby the positive the authorities influence put on maintaining human rights the faster they will be able to expand their democratic control and command audience of the people. Therefore, since democracy in politics and human rights directly relate, democratizing the lives of the people and establishing lasting protective measures would go into creating political order and eliminating the ambiguity that politics has on the identity of humans (Neocleous 2006 p. 135). Alternatively, obligation to establishing and maintaining human rights should be emphasized, not just as for upholding the values of the society and mankind but leaders in the contemporary political world need to view human rights as political so that they will continue to defend and formulate new ones in favour of the people they govern. Satisfaction of the people through human rights- oriented politics involves the authorities appreciating the diversity of the peoples culture, understand people’s views, realize the other value of an individual apart from political persuasion and commit to the democracy of the community; allowing them to contribute to the overall contest for political power(Nash 2010 p. 53). The best response and support showed by the people to their political leaders emerges from their willingness to evaluate their own values, their role in the community, listen to the plight of the people, exclude favouritism and exploitation in their political hierarchy and utilize their personal privileges’ in power to improve the lives of the people. This practically justifies how deep the importance of human rights relates to contemporary politics; and so the need to deduce stringent policies that govern the authorities in dispersing their duties in the political setting. The Human Rights council and the International Criminal Court fall under the few international bodies established to direct and penalize the actions of contemporary political leaders; in an effort to maintain the rights of humans. Abuse of human rights results to tension between the authorities and the people; further disrupting the already acknowledge international rights and laws governing the same hence political instability (Baehr 1994 p. 60). Consequently the probing of the ICC, leads to positive change in the doctrine of human rights as the government and political body abusing the rights of man face tough penalties. Despite these changes emanating from negative political conduct, many ascertain their success and relevance in ensuring that people’s protection from greedy and selfish governance; thus ICC has gone further to increase the penalties tied to the practice of politics in the contemporary setting to reduce the political crime against humanity and the common cases of genocide. Despite the cry, for better leadership authorities through contemporary politics continue to violate the rights of humans; leaving humanity the remedy to seal the gap between the political reality and the democracy of a secure future for the people. Addressing the depth of this issue reflecting back to the controversies in United States of the Abu Ghraib Prison and The Guantanamo Bay prisoners (Johari 1991 p. 26); there’s need to address the relevant problems surrounding the fight for human rights and public display of political awareness through varied avenues like websites. Moreover, the common man can initiate the activism to retain the rights of humans through the family unit and the community which ultimately give rise to the leaders in the contemporary world. Direct campaigns on equality and importance of human rights need more boost in creating educative awareness and affirmative action; guiding the conduct of authorities in the modern world politics in relation to protecting the interests of the common helpless man. Since poor humanity directly reflects on global change, there’s need to cultivate the spirit of togetherness between the community and the political structures present in order to improve the living conditions of people and the growing generation(Symonides 2003 p. 8). Other motivating factors that push for the maintenance of human rights arise from the fear of denial from existence. The denial of human rights supports brutality in the regime of contemporary politics, therefore, to counteract this fear from becoming reality there should be incorporation of human rights policies in political debates; in the contemporary politics paired with their respective penalties in case of violation (Baehr 1994 p. 6). Political lea ders in contemporary politics continue to source out dubious avenues to evade observing such rights hence the need for the United Nations Program on human rights to effect change in contemporary politics through legitimate arguments and conferences with the relevant political bodies, humanitarian representatives and authorities. Conclusively, without pressure on appeals made to effect and maintain human rights, authorities, in the democratic political world, would continue to argue and ignore the desirable quality of human existence. Subsequently freedom and equality in terms of speech and sharing of resources respectively, would become less meaningful in comparison to the benefits that human rights induces in politics; hence instead of politics contributing to nation building the result would only push for the eradication of human existence. Therefore, despite the efforts made by international bodies to promote and maintain human rights, the common man also needs to start human rights activism from the grass root level to merge the two(the family or community with the political unit). This will go into fostering a positive political weather and educative awareness of self protection against abuse (Steiner & Alston 2000 p. 55); that ultimately sums up to the minimum efforts towards maintaining human rights to sustain humanity.

Free Essays on Conflict In Work Teams

Conflict in Work Teams Teams are typically made up of a diverse group of individuals; each member possessing different capabilities and skills. This element is what makes the use of teams so advantageous; however, diversity can also create conflict. There fore, it is important for teams to understand the dynamics of conflict and to regulate its natural flow. The following looks at conflict in teams and skills for managing team conflict, while generating team growth, development and an increased quality of decision-making. (Rayeski & Bryant, 1994) Contrary to the common belief that conflict is limited to a disruptive effect, a number of researchers, (for example, Mc Daniel, Littlejohn Sessa, 1996), acknowledge the substantial benefits of conflict to team processes. Conflict is a driving force of change (McDaniel 1998). When managed correctly, conflict produces the following results: new ideas for changing organizational processes, solving of continuous problems, a chance for workers to expand their capabilities, and the introduction of creativity into thoughts about organizational problems (Bowditch & Buono, 2001). Unfortunately, these positive outcomes are frequently unattainable due to uneducated, reactionary efforts to eliminate the source of conflict (Sessa, 1996). The consequences of poorly handled team conflict such as this are a lowering of team energy, disruption of healthy relationships, and the prevention of job accomplishment. Additionally, there is an avoidance of the disputed subject and the creation of an environment of fear. (Rayeski the end result is a building up of resentment between team members that deteriorates the team’s performance level. (Wisinski, 2003) The key issue in dealing with team conflict is for the team to realize that the focus is not on conflict itself, but how it is managed. The idea... Free Essays on Conflict In Work Teams Free Essays on Conflict In Work Teams Conflict in Work Teams Teams are typically made up of a diverse group of individuals; each member possessing different capabilities and skills. This element is what makes the use of teams so advantageous; however, diversity can also create conflict. There fore, it is important for teams to understand the dynamics of conflict and to regulate its natural flow. The following looks at conflict in teams and skills for managing team conflict, while generating team growth, development and an increased quality of decision-making. (Rayeski & Bryant, 1994) Contrary to the common belief that conflict is limited to a disruptive effect, a number of researchers, (for example, Mc Daniel, Littlejohn Sessa, 1996), acknowledge the substantial benefits of conflict to team processes. Conflict is a driving force of change (McDaniel 1998). When managed correctly, conflict produces the following results: new ideas for changing organizational processes, solving of continuous problems, a chance for workers to expand their capabilities, and the introduction of creativity into thoughts about organizational problems (Bowditch & Buono, 2001). Unfortunately, these positive outcomes are frequently unattainable due to uneducated, reactionary efforts to eliminate the source of conflict (Sessa, 1996). The consequences of poorly handled team conflict such as this are a lowering of team energy, disruption of healthy relationships, and the prevention of job accomplishment. Additionally, there is an avoidance of the disputed subject and the creation of an environment of fear. (Rayeski the end result is a building up of resentment between team members that deteriorates the team’s performance level. (Wisinski, 2003) The key issue in dealing with team conflict is for the team to realize that the focus is not on conflict itself, but how it is managed. The idea...

Health promotion programs examples Essays

Health promotion programs examples Essays Health promotion programs examples Essay Health promotion programs examples Essay Ideally, there are clear similarities and differences between a private and publicly funded health promotion programs. In public hospitals, for example, the numbers of patients seeking for healthcare are more as opposed to private hospitals. The difference in the populations of patients in the public hospitals is because the services are relatively cheaper as compared to a private organization (Whitsel, 2017). In this essay, there will be expositions of the similarities and difference between health promotion programs funded by private and public bodies. Difference betweenhealth promotion programs Ideally, the customers differ in their perspectives regarding the quality of services they receive from private and public facilities. Ideally, a high-quality service in health facilities attracts an extra cost. The governance and ownerships of private healthcare are private. Consequently, the resources in a private health facility, for example, doctors, staff, and equipment are under the management of individuals. On the other hand, the government is responsible for funding and managing public hospitals. The supply of equipment, medicine, and health practitioners to the public facilities rely on government budgets (Whitsel, 2017). Ideally, most customers prefer private healthcare because of the perceptions that the services are of high quality. The patients belief that the private healthcare provides quality services because of well-trained personnel, and reliable equipment. It is apparent that the clients in private healthcare receive maximum attentions hence a high level of attent ions. The high quality services offered in the private hospitals is relatively expensive. It is a fact that the resource management and allocations are efficient in private hospitals. Ideally, most clients in the lower class cannot afford to pay for services in private facilities because quality service attracts an extra cost. In the public hospitals, the judges for service are relatively cheaper because of government subsidies (Whitsel, 2017). Ideally, in most communities, different people fall in diverse wealth statuses. The private disease prevention program focuses on quality and the returns from the service. For this reason, private organization divides the community into categories depending with financial statuses. The perspectives patients visiting public facilities are that the flow of services is slow but relatively cheaper as compared to the private programs. As a result, the private organization creates disparities in the community because most people cannot afford the quality but expensive services. In private facility, the ratio of service providers to that of the patients is favorable. The owners of health facilities respond appropriately to the demand services in the healthcare. Similarities ofhealth promotion programs Despite the difference in private and public healthcare, there are apparent similarities. Most of the disease preventions programs funded by governments and privates individuals embraced professionalism. In the case of health promotion and disease preventions, the facilitators in the publicly and privately funded programs are specialists (Yip, Hsiao, 2014). It is apparent that the goal of both public and private healthcare is to improve the public health. Ideally, there is a disparity in the quality of services in private and public healthcare because of the number of people they serve. Both private and public healthcare attempts to address disparities in the provision of services in the community. A disparity in provisions of services in private and public healthcare takes the form of gender, age, origin, and ethnicity (Yip, Hsiao, 2014). Notably, discrimination because of financial status and popularity are common in both the private and public organization. There is a tendency t o give attentions to dignitaries as in both public and privately funded health promotion programs. However, there are highly qualified doctors and resources in both public and private healthcare. Reference Whitsel, L. (2017). Governments Role in Promoting Healthy Lifestyle. Progress in Cardiovascular Diseases. Yip, W., ; Hsiao, W. (2014). Harnessing the privatisation of Chinas fragmented health-care delivery. The Lancet, 384(9945), 805-818.

Psychology Final Paper Research Paper Example

Psychology Final Paper Research Paper Example Psychology Final Paper Paper Psychology Final Paper Paper In the first module we have explored the topics of perspectives, careers, and ethics In psychology. A perspective In psychology Is the way In which psychologists choose to approach the study of human behavior. Such perspectives would be socio cultural, biological, psychodrama, behavioral, cognitive, and humanistic. To go along with the lesson on perspectives we had to pick an outrageous celebrity and explain their behavior in reference to the different perspectives. For the assignment, I chose to do Brittany Spears, and I explained how each perspective would describe her behaviors ND cognitive thinking. In this module we further explored careers In psychology such as sports psychologists to clinical and counseling psychologists, and where psychologists could be employed. Psychologists have a code of ethics, there is 10 standards but yet in still broken down further, one of the most important is informed consent which the participants would read so that they know what they will be getting into. Since I am quite interested in psychology these concepts helped me figure out In what pathway I would like to go In (social psychologist). This learning has hanged my behavior by making me see that there are many ways In seeing/ describing human behavior. Therefore, before I judge I see things as a psychologist would- similar to Masons interest in self-actualization. Module B In module B there were two major concepts, correlation and descriptive statistics, and evaluation of research. (Correlation and descriptive statistics) Research methods fall three categories which are descriptive, correlation, and experimentation. Experimentation is basically the scientific method which allows manipulation of factor of Interest, and control of other factors. Descriptive would Include case studies and surveys. Descriptive includes sampling which is essential to this type of research, if done correctly a random sample could provide you with accurate results but if not it can lead to misleading results. Correlation is the representation whether two factors are related or not. Correlation does not show cause and effect. Correlation can be positive or negative, while positive Indicates a direct relationship between behavior s, negative Indicates an Indirect relationship between them. The next concept In this module was the evaluation of research. The forum for module 1 lesson 3 helped me understand further the evaluation of research because here learned of an experiment that had been done in California where people role played that of a prisoner and guard. Since things got pretty bad they had to stop because of ethical concerns, we then had to come up with questions to evaluate the study, many people asked If It was ethical or the reason for the experiment; this assignment made me question the motive behind this experiment. These concepts can be applied to my life personally because in school we use the scientific method and statistics all he time, and now I know that in the end it is important that I evaluate my research. This knowledge has changed my behavior by making me questions peoples motives more often. Module AAA Our major concepts in AAA were the nervous/endocrine system, the brain, and sensation. (Nervous/endocrine system) Neurons are the bulling blocks of the the nervous system is the entire network of neurons in our body. The nervous system can be divided in two, the central nervous system and the peripheral nervous system. The central nervous system (CANS) is made up of the brain and the spinal rod and is the command for all central messages while the peripheral nervous system connects the CANS to the rest of the body. The endocrine system works with the parasympathetic system or the sympathetic system to sustain our basic body processes. The endocrine system contains glands such as pituitary, thyroid and pancreas which secrete a specific hormone that influence our body functions, behaviors, and emotions. The next concept is the brain which contains three parts, the cerebellum and brain stem, the limbic system, and the cerebral cortex. The brain stem which is in the first layer connects the spinal cord to the rest of the brain while he cerebellum controls motor coordination and balance. The next layer, the limbic system is only found fully developed in mammals, and is involved in motivation, emotions and certain memory processes. Now the outer layer which is the cerebrum, which is further, divided into four sections the frontal lobe. Parietal lobes, temporal lobes and occipital lobes, which have to work together because no one part takes responsibility of emotion or memory etc In AAA lesson two we had an assignment in which we had to identify what part of the brain would be required to do a certain activity, this activity helped me determine what each part of the brain was for. The last concept is sensation, sensation is the process with which our senses gather information and sends it to the brain. The point in which a stimulus goes from undetectable to detectable is called the absolute threshold, and the amount of change needed to recognize that a change has occurred is called the difference threshold. These concepts can be applied to my life because this helps me better understand my body and brain , I am also applying this in activities as I think about the processes of each of the activities. This learning has changed my behavior by making me aware of the actions taking place in my brain as I do something. Module B The major concepts in module B were the nature vs Nurture debate, biology impacting behavior, and biology and psychological health. The nature vs Nurture has been a long running debate, which basically asks what makes us who we are? Is it our heredity and genes or our experiences and environment? In lesson one, we had an assignment in which he had to name some of our characteristic and determine if this trait was acquired through nature or nurture. This assignment got me really thinking n what it was that made me who I am , one of my traits was introvert, which I believed I acquired through nature instead of nurture because my mother is also not as social as most people. Biology, in biological perspectives, impacts your behavior, such as when sleep deprivation could cause you to be irritable, anxious, depressed, and forgetful. Additionally, Vive realized that I show signs of insomnia. Another factor of biology that affects behavior is age, most adults think of teenagers as reckless or irresponsible, which could be because we think that we are young that we are invincible. There are two types of personality type A and B. A person with a type A personality are high achievers , workaholics , and obsessed with time management , while a person with a type B personality will be more relaxed and go with the flow. Stress, a person with a type A personality will be more at risk. High levels of stress can be harmful to overall health. An assignment that helps me identify stresses was the assignment in lesson 3, where we had to identify negative and positive stresses and positive and negative reactions to stress. I can honestly say that learning of which are positive and negative stresses will help me get rid of the bad stresses so that I am psychologically healthy. These concepts have changed my behavior by helping me identify ways to positively react to stress so I dont do it in the wrong manner. Module AAA The concepts in module AAA were theories, and behavior from a cognitive perspective. There have been many great psychologists throughout the years that have their own theories on the whys of human behavior. Pavlov believed that there was a connection between stimuli and responses which is known as classical conditioning , but on the there hand we have the founding father of operant conditioning, Skinner who thought the most powerful influences on behavior were consequences; the only difference between operant and classical conditioning is that classical is involuntary and operant is. Bandeau is the one who created the social learning theory which states that we learn through observing and imitating others. Moscow created the hierarchy of needs which was a pyramid and our ultimate goal is self-actualization. Another psychologist is Pigged who studied children and created developed stages in which cognitive development should occur. The last psychologist is Banishes who was known for his work in human intelligence and memory, Banishes conducted an experiment on himself and others and one of his conclusions were that meaningless stimuli are harder to memorize than meaningful stimuli. The forum in lesson one, asked us to pick the psychologist with the best theory and it was great to see the many other opinions of my peers; I would have personally chosen, Albert Bandeau because I could relate with his theory the most. Behavior and the cognitive approach can both be compared using perception. Perception is the process of obtaining and interpreting information that we take in from our senses and an optical illusion is where you incorrectly interpret a stimulus pattern. Hermann von Hellholes had a theory known as the learning based theory in which you use prior knowledge to interpret new information. I apply the theories of what I have learned about to people I see every day such as when I see a baby babbling. My behavior has changed because I myself have taken in account Masons hierarchy of need and have made little attempts at reaching self-actualization. Module B The concepts in B were classical conditioning, operant conditioning and observational conditioning. Ivan Pavlov believed in classical conditioning where and unconditioned stimulus was paired with a conditioned stimulus to provoke a response. Pavlov conducted an experiment where conditioned dogs to salivate at the sound of the bell not Just at the sight of food. Although when he withheld the food for some time the dogs stopped reacting to the bell. Classical conditioning is use to help shape behavior. For the assignment in lesson 1 we got to condition a dog to salivate at a sound which helped me understand the whole concept of classical conditioning. Operant conditioning uses rewards and punishments to shape behavior, operant conditioning would be used when teach a pet a new trick. In positive punishment is where you add something to diminish a behavior, and negative punishment is where something is taken away to diminish a behavior. The last concept is observational learning which states that people learn through observing others. An example of observational conditioning is the experiment with the BOOB Doll, in the experiment children watched adults have fun abusing a BOOB doll and when left alone they too started acting aggressively toward the doll. In the video I watched, the children watched and imitated what they had seen. At the moment I am applying operant conditioning to training my dog(s) to do some tricks such as sit, stay, or Just cooperate! After what I have learned from the BOOB Doll experiment, I am more cautious about what behaviors I do that could possibly affect anyone around me in a similar way of the children behaving towards the doll. Module AAA The key concepts in module AAA were diversity, attitudes, and being a part of society. Despite the diversity on this earth most facial expressions are interpreted the same way by people in different cultures. Paul Seaman was a leading investigator in facial expressions and he investigated the belief that all humans interpret facial expressions the same way. Seaman would show pictures of facial expressions such a happiness, fear and anger; using this system Seaman determined that there are 4 distinct smiles and that all do not mean happiness. Disgust on the other hand evolves culturally, in American culture we eat only a select few animal and we avoid reptiles and amphibians, while another culture can embrace eating those sorts of animals. Cultural norms affect our perception, and can lead to prejudice. In the forum in lesson one, we had to state something that we found disgusting and I wasnt reprised to see that most of us felt disgusted by very similar things which is because culture affects our perception of what is disgusting. Especially regarding food! Society, can also affect our attitudes examples are the bystander effect and cognitive dissonance. The bystander effect is a social phenomenon where a person is less likely to help when there are others around who can help therefore when you are in a group you are less likely to help someone in need , than if you were alone. Cognitive dissonance is where your attitudes and behavior are in conflict which asses discomfort, this discomfort then causes you to change the behavior or the action. As you can see society can sometimes change our attitudes as see with the bystander effect and cognitive dissonance. Psychologists noticed that when alone a person is more themselves and that when placed in a group the persons behavior changed; being part of the society can cause two phenomenon to occur, social loafing, and social facilitation. Social loafing is the tendency to put less effort into a task when in a group, the more people there are in a group the less effort each will put in. Social facilitation is where a person performs better in the presence of other people. I can apply what I have learned about social loafing to high school; I find that almost in every group I have been in equal effort has not been put in by all because of social loafing. Also, this is because this act can be seen and considered a cultural norm. Learning about the bystander effect has made me a bit more proactive because I dont want to one of those people who go unnoticed when in grave danger Therefore, I try constantly to help people as much as possible. Module B communication/social networking. Sombreros prison study has been one of the experiments that we have constantly discussed, in this experiment Zanzibar demonstrated that people will act violent or aggressive to fulfill the role of being a guard or prisoner. The people participating in this experiment were put into a realistic Jail and before long the guards were acting mean and the prisoners rebelled. On the sixth day of the experiment it was terminated because the participants were dramatically changing and it was considered unethical. Amalgams experiment is similar to Sombreros, in his experiment he had a teacher and a tuned (actor) , the teacher was asked to ask the students some questions and with each one they got wrong a shock was administered. With each wrong answer the voltage of the shock was increased, the student (actor) would act as if the shock hurt them, and the teachers were disconcerted but encouraged to proceed by the experimenter. In this experiment it was found that 65% of the teachers proceeded to the maximum voltage which shows that a person will more than likely do what an authority figure tells them to even though they might think it is wrong. It was determined that this was due to obedience. The last one is Coachs conformity study , here Cash gathered seven to nine males and claimed his study was on visual perception , all but one of the men were confederates. The men were to verbally answer, on the first trails the men would all unanimously answer correctly but on the third they all gave the wrong answer. Ash found that when the person was alone they would make mistakes less than 1% of the time but in a group they made errors 36. 8% of the time. This was because of conformity to the groups thoughts and not wanting to be wrong either. The assignment in lesson one in which we had to take two examples from our lives in which authority are prevalent factors helped me further understand these experiments. As time progresses there has been an increase in mass communication and social networking, and has shed light on bullying. Media such as Faceable or Twitter make bullying permanent and euthanized, which makes it easier to make rude comments because it is not being done face to face. Even though most of the theories described above were based off of the time before all the technology, most of the theories can still explain our behavior. I can apply Coachs experiment to my life because in high school we are often in-groups corrupting) and we tend to go along with a group rather than going against it. The information I have acquired about social networking has made me wary of what people post about other on social networking sites. Module AAA The concepts in AAA were the Psychosocial Stages of Development of birth to 6 years, 6 to 12, and 12 to 18. Since birth we start developing language , we first start with nonsensical babbling(O 4 months) then onto the one word stage (1 year) and two word stage(18 months) until we get to make multiple word sentences (2 years ). Also during this time Piglets stages of cognitive development comes into play, from birth o 6 years you experience the seniority stage in which a child primarily explorers the world through their senses and the operational stage where a child realized that there are other viewpoints besides their own. The next concept or ages is of 6-12 years , during this time a person is in the stage of concrete operational stage where a child is able to understand conversion, Kohlrabis second stage also comes into play keeping everyone happy. The last concept is that of the ages 12- 18, teen eager go through Piglets formal operations in which they develop the ability for abstract reasoning and hypothetical thought. During this time teenagers should be in Kohlrabis last level of moral development where a person is concerned with promoting the welfare of ones society or achieving Justice. For an assignment in lesson 3 we had to watch a video on the teenage brain in which I gained a lot of insight into my own brain which I thought was interesting. Considering I am 16 1 am in the 12-18 stage and I can say that I am in Kohlrabies third level of moral development. In this module I have learned of the different stages I have been through already, the different stages of Piglets and Kohlrabis development I was in, ND how they do or do not apply to me. Module B The stages/concepts explored in B were early adulthood, middle adulthood, and late adulthood. People In early adulthood (18-40) according to Erosions psychological theory should be in conflict of intimacy vs Isolation. In the stage of intimacy vs Isolation a young adult start close relationships but first you must have gone through identity vs Role confusion so that you have a clear image of who you are. If this conflict is not resolved successfully then loneliness and isolation can occur. Middle adulthood is next the conflict in this stage is generatively vs Taxation. In generatively vs Stagnation a person feels the need to create or nurture things that will outlast them and once their children leave home they will experience the empty nest syndrome. The last one is late adulthood (65+), this is the maturity stage and its conflict is integrity vs Despair. During late adulthood a person will reflect on their life and evaluate their accomplishments or not. If the person feels successful then they can feel wise and if not their failure will result in regret and despair. An assignment that I enjoyed is the lesson one forum where we learned of Whines moral dilemma, it as interesting looking at what each of my classmates thought was right and wrong. I found it quite difficult to choose either right or wrong for it depended on the ethics or morals one were to consider. This learning can be applied to my life because my parents are in the middle adulthood and they are right now focusing on nurturing future generations. In this module I basically learned of the different times in adulthood and the conflicts that I am to face in them. Module AAA The concepts that module AAA mainly focused on was individual differences and making the most of these individual differences. Our personality can be impacted by logy and human nature, environment, and coloratura. A human characteristic that is built into our biology and in our nature is scapegoat or the displacement of aggression. Environment also plays a role in our personalities things like birth order can affect our personality. Our personalities are also affected by our culture for example in the US individualism is rewarded while in other places collectivism is. There are five major personality traits openness or close-mindedness, conscientiousness or impulsiveness, extroversion or introversion, agreeableness or coldness, and neurotics or emotional stability. To learn more about ourselves we were to take a few personality tests and in one I ended up being INFO. The Myers- Briggs Personality Test type indicator, further helps you assess your personality traits. There are two types of personality type A and B. A person with a type A Many people use such tests when choosing for the business world, in education when you are looking for a career, and in family which relationship counselors will use to understand the differences in the couple. It is important to know of your personality so that you can make the best of it such as when selecting a career or knowing your personality type. It can help you cope in certain situations. I have learned a lot about myself in this module which help me figure out which career best suits me. Since Vive found out that I was an extreme introvert, I have been trying (slightly) to change my behaviors and be more a bit more social because it will help me later on in life when I have to talk to people. Also, consider self-efficacy, and believe in my ability to complete a task or solve certain problems. Module B In our last module the concepts we explored were psychological disorders and their treatments. Mental illnesses are not easy to diagnose but there are many indicators such as delusions, unpredictability, irrationality, and distress. To diagnose people the diagnostic and statistical manual of mental disorders is used; also illnesses are diagnosed by symptoms not causes. A commonly heard mental illness is schizophrenia which the psychotic deterioration of the personality, a treatment for this would probably be drug therapy. There are many types of therapies a person can receive, insight therapy is an attempt to change people on the inside or the way they think and feel. There is also behavior therapy which is behavior modification, and then there is cognitive behavioral therapy which combines cognitive and behavioral therapies. The last type of therapy is biomedical therapy whose goal is to change the structure or function of the brain. The assignment that helped me understand this module further was the assignment in lesson 2 where we were given a person with an illness and we had to pick a treatment. One of my parents friends has obsessive compulsive disorder (COD) and it is interesting to learn more about his problem, and that it can cause stress to the rest of the family. To sum it up, illnesses are classified by the symptoms and then the person receives a treatment for him or her problem.

Instructional Strategies for English Language Learners Classrooms Essay - 1

Instructional Strategies for English Language Learners Classrooms - Essay Example Various strategies to include the students' background into instruction and to build the students' vocabulary are also elaborated. Finally, some strategies to ensure that students stay engaged in the instruction are elaborated on. In an era of rapidly changing demographics, teachers have to cope with classrooms which have a diverse spectrum of students. The number of English Language Learners (ELLs) in mainstream schools is ever increasing. In the year 2000-2001, about 4.6 million ELLs attended school in the U.S. from the kindergarten to grade 12. This figure approximates nearly 9.3% of the total student enrollment in public schools. (Northwest Regional Educational Laboratory, 2003).Owing to this rising increase in ELL students in classrooms, it is more important than ever for teachers to be equipped to cope with the challenge of instructing a culturally and linguistically diverse group of students. There are certain instructional strategies that teachers have to employ in educating ELL students. Very often, the age and language group of learners play a role in the effective selection of instructional strategies. For example, a native speaker of Japanese may face more difficulties with English than a native speaker of France, because French is more closely related to English as compared to Japanese. The age group that the child belongs to also plays a role in the selection of instructional strategies. ... They are open to exploration and respond well to activities that spark their imagination. On the other hand, adolescents and older ELLs are more willing to engage in abstract thinking. They have certain life experiences which they can draw on and also may have formed or may be in the process of forming certain individual learning patterns. For such learners, instructors can discuss abstract issues, provoke intellectual activity by making them aware of contrasting ideas and concepts which they can reason and resolve on their own. It also helps if language learning is closely related to the students' own everyday interests. The choice of instructional strategies for ELLs also depends upon the specific stage of second language acquisition the learner is in. The four stages of language acquisition are "preproduction, early production, speech emergence, and intermediate fluency" (Facella, Rampino, & Shea, 2005, 212). Learners in the preproduction stage of language acquisition spend a large part of their time listening to their teachers and may respond non-verbally to the teachers' queries. Instructional strategies that teachers can incorporate for learners in this stage are using yes/no questions, pictures, props and hands-on activities focusing on active student involvement. Learners in the early production stage of language acquisition also spend a large part of their time listening to their teachers. They may also work out one or two-word responses. Instructional strategies that teachers can adapt for learners in this stage of language acquisition include role plays, completing sentences, answering who, what or where questions with one-word responses. Older ELL learners may also be asked to label objects.  

Marketing Essay Example | Topics and Well Written Essays - 2000 words - 9

Marketing - Essay Example Cervo & Allen (2011 p.67) revealing the client information may not only raise ethical concerns, but also alienates the customers from the business. In attempt to unravel this dilemma, business critics have suggested a number of possible effects that would occur if a firm opts to disclose such information. The case study illustrates the above problem and provides a suggestion on how to handle the problem. Marketing issues at stake The primary marketing issue at stake is the leaking of customer secret information. IFA marketing executives have sought confidential information of customers of ShopSense. The marketing executives of IFA believe that confidential information about consumers of foodstuffs would be useful in developing products for their customers. However, extracting such information from another company such as ShopSense is not easy. A major concern raised against the idea is the detrimental effects that leaking such information may have on the reputation of the company. Es tablishing confidence of the consumers as well as maintaining a consistent customer takes long. The two firms seem to acknowledge this fact. The relationship between the business and the firm hangs on respects to the mutual agreement consented to by both parties (Russo, 2010 p.167). The deal seems lucrative, but poses serious challenges to ShopSense. Arguably, clients of this firm have demonstrated their trust to the firm. In addition, they have maintained trust to the firm by consistently buying their products from the firm. This means that disclosing the information is an attempt to break the bond between the firm and the clients. The nagging question is who should allow the dissemination of the client’s private information. Compare and contrast the advice provided by different critics. A common observation made by the marketing critics is the sensitivity of the information kept by ShopSense. ShopSense values the customers’ information more than IFA. In this sense, i t means that disclosing information about the client would affect their business adversely. Clients of ShopSense seem to confide in the company. However, disclosing such information for financial benefit seems to have a short-term benefit to ShopSense. In business, the benefits derived from any decision dictates the present and the future of the business. The critics have demonstrated their stands concerning the idea. George L Jones for instance argues that the engagement between IFA and ShopSense is valid provided that the clients of ShopSense do not feel the reverberations of the leaked information. Katherine Lemmon argues that the issue in this case is disclosing unintended information to another party. She believes that the consumers are likely to lose the trust they have to the company an aspect that might Influence the overall performance of the ShopSence. In essence, she believes that the decision about disclosing or not disclosing the non intended information would be valid if it would not spark any concerns that would have a negative impacts to the company. Norton and McCallister share the similar information that the scorecard of the ShopSense is the confidence that they have built from their customers. This means that the activity is not only risky, but also attracts ethical concerns. All the critics seem to suggest that the opportunity may not be fruitful at the long run. In all the cases cited, the integrity of the company disclosing this information would

Communicable Diseases Essay Example | Topics and Well Written Essays - 750 words

Communicable Diseases - Essay Example â€Å"Infectious diseases† have affected man at every stage of his evolution, but it is only recently that he has begun to understand that these diseases are not the result of â€Å"invisible† enemies, but rather microscopic ones. Communicable diseases are a group of infectious diseases â€Å"that are capable of being spread directly (through contact with bodily secretions) or indirectly (through contact with inanimate objects) transmitted from person to person† (Ilyas, p. 520, 2007). Common diseases such as influenza, measles, tuberculosis, sexually transmitted diseases (STDs) and AIDS come under this heading. Their prevalence in a community however depends on the degree of defensive power of the body against that infectious agent. Communicable diseases can be termed epidemic â€Å"if the number of susceptible individuals is very large in a community and the disease is likely to spread rapidly, or if it occurs for the first time in an area where it was not previously present† (Ilyas, p520, 2007). However, â€Å"if the immune and susceptible individuals are equal in a community, the disease continues to smolder and is always present in that community, it is said to prevail in an endemic formâ⠂¬  (Ilyas, p520, 2007). A pandemic form is one in which â€Å"the susceptibility of the whole world or a country is increased for a particular organism† (Ilyas, p520, 2007). Some communicable diseases have been known for centuries. For example, Tuberculosis has been mentioned in literature by the name of â€Å"phthisis† or â€Å"dried up† by Hippocrates around 460 B.C. (Hippocrates, n.d.). Some diseases however, have only recently surfaced, but in short time have led to major global health problems. For example, the Acquired Immuno Deficiency Syndrome (AIDS) was first discovered in 1981 in the US, when five homosexual men with a special type of pneumonia were tested

Critical Analysis Of Whether Or Not Parens Patriae Should Remain The Term Paper

Critical Analysis Of Whether Or Not Parens Patriae Should Remain The Standard In The Processing Of Juvenile Offenders - Term Paper Example Among the many functions attributed to the Monarch in Medieval England and Scotland, he was also the â€Å"father of the country† or parens patriae. This philosophy that initially referred to the Monarch’s powers as the guardian of all his people, including the ones who were unable to take care of themselves, was later turned into a jurisdictional power whereby the courts could assume the role of guardians (of the infirm, mentally disabled persons and children) and could make decisions regarding their well-being, custody and maintenance on their behalf. In the words of Craig this power of parens patriae was â€Å"†¦strictly all pupils, lunatics and imbeciles are under the care and protection of his Majesty †¦[f]or he is â€Å"pater patriae†; and the care of all such persons belongs to him as protector of the helpless† and at another place he wrote â€Å"[b]y the law of England both the custody of the persons of lunatics and imbeciles and the pre servation of their feudal estates belong to the king †¦Ã¢â‚¬ . Moreover the first mention of this prerogative powers was made in thirteenth-century De Praerogativa Regis, this prerogative powers were eventually shifted to the Court of Chancery exercised by Lord Chancellor. Subsequent legislation not only included this prerogative power of the King as law but also gradually expanded the premise. The following acts for example were vital in ensuring that parens patriae conferred proper jurisdiction on the courts to take decisions on behalf of persons unable to make their own decisions: The Curators Act 1585, Exchequer Court (Scotland) Act 1856, Custody of Infant Rights in 1839, The Tenures Abolition Act 16603 and others. More recently, this jurisdictional power of parens patriae was employed in Law Hospital NHS Trust v. Lord Advocate4 (1996) where the judges, acting as parens ruled in favor of withdrawing life-support machine of a woman who was in persistent vegetative state (PV S). This case was a rare one, as it sparked debates regarding euthanasia and also renewed debate about the scope and application of parens patriae .Initially, this philosophy of parens patriae was used in guardianship and custody cases, wardship situations, gradually, the chancery courts extended the scope of parens to general welfare of children, including control, custody, and proper care. This gave the court the right to act as a parent to such children, to act as loco parentis, and provide for their well-being. According to Abramowicz (1999) this ancient English Law doctrine is now used in United States and United Kingdom to protect the mentally ill; the law of juvenile courts etc. However, initially parens patriae was not used to confer such powers on the courts to act as guardians of the juvenile offenders. Juvenile offenders are those children who act against the law, induldge in crimes, and are likely to make it a habit to do so. The court, acting on their behalf, considers proper measures for them, for their rehabilitation and reinvention as responsible citizens. Parens patriae is one of the most integral component of the law on juvenile offenders. Whence, the major strength of parens patriae lies in the fact that the delinquents of the society get protection and refuge in society rather than being homeless and helpless. The welfare state recognizes that it is its responsibility to ensure that all citizens get the protection they demand from the former. According to the book, Juvenile Delinquency, An Integrated Approach5, it is the philosophy of parens patriae that bestows authority upon the Juvenile Courts. At this point in this paper, it is pertinent that a little light be shed on the history of Juvenile Courts. Initially, juvenile offenders were treated with adults and as adults; there were no special provisions, verdicts or courts. Before the creation of

Car insurance Research Proposal Example | Topics and Well Written Essays - 2750 words

Car insurance - Research Proposal Example Many purchasers simply sign on the bottom line without asking many questions or reading the policy. Let’s face it, insurance policies aren’t compelling reading material. They even make an attorney’s eyes glaze over. There are simple steps to take, however, to avoid being scammed. Most insurance scams begin by offering rates that seem ‘too good to be true.’ Guess what, they usually are. These low rates then suddenly jump up to higher than average sums a month or two into the policy’s duration. The insurance company blames some type of human or computer error and doesn’t honor the original quote. To lessen the chance of being scammed, confirm that the company is licensed by the state, as required by law. Ask questions about the coverage and obtain a copy of the policy. If the agent cannot sufficiently answer basic concerns, move on to the next company. Ask companies about their competitors, inquire to friends and neighbors regarding their insurance companies, never sign blank forms or pay in cash, many more people than you’d think are scammed after paying cash (â€Å"Insurance Scams† 2006). Choosing the best insurance company to fit the individual’s specific needs can be difficult and confusing. From national companies such as Allstate, Farmers, Geico, etc, to locally owned insurers, the choices are many but there are guidelines that help making an educated decision. Each state has a department that oversees insurance companies. If there are questions regarding licensing or if a person has issues with their insurance carrier, this state agency should be contacted for assistance. Prices vary widely among different insurance companies. Shopping around takes little time and can save a person hundreds of dollars a year. Phoning different companies and researching prices on the internet is well worth the time spent. Experts suggest getting at least three quotes before deciding. Most state’s insurance

Critical Analysis Of Whether Or Not Parens Patriae Should Remain The Term Paper

Critical Analysis Of Whether Or Not Parens Patriae Should Remain The Standard In The Processing Of Juvenile Offenders - Term Paper Example Among the many functions attributed to the Monarch in Medieval England and Scotland, he was also the â€Å"father of the country† or parens patriae. This philosophy that initially referred to the Monarch’s powers as the guardian of all his people, including the ones who were unable to take care of themselves, was later turned into a jurisdictional power whereby the courts could assume the role of guardians (of the infirm, mentally disabled persons and children) and could make decisions regarding their well-being, custody and maintenance on their behalf. In the words of Craig this power of parens patriae was â€Å"†¦strictly all pupils, lunatics and imbeciles are under the care and protection of his Majesty †¦[f]or he is â€Å"pater patriae†; and the care of all such persons belongs to him as protector of the helpless† and at another place he wrote â€Å"[b]y the law of England both the custody of the persons of lunatics and imbeciles and the pre servation of their feudal estates belong to the king †¦Ã¢â‚¬ . Moreover the first mention of this prerogative powers was made in thirteenth-century De Praerogativa Regis, this prerogative powers were eventually shifted to the Court of Chancery exercised by Lord Chancellor. Subsequent legislation not only included this prerogative power of the King as law but also gradually expanded the premise. The following acts for example were vital in ensuring that parens patriae conferred proper jurisdiction on the courts to take decisions on behalf of persons unable to make their own decisions: The Curators Act 1585, Exchequer Court (Scotland) Act 1856, Custody of Infant Rights in 1839, The Tenures Abolition Act 16603 and others. More recently, this jurisdictional power of parens patriae was employed in Law Hospital NHS Trust v. Lord Advocate4 (1996) where the judges, acting as parens ruled in favor of withdrawing life-support machine of a woman who was in persistent vegetative state (PV S). This case was a rare one, as it sparked debates regarding euthanasia and also renewed debate about the scope and application of parens patriae .Initially, this philosophy of parens patriae was used in guardianship and custody cases, wardship situations, gradually, the chancery courts extended the scope of parens to general welfare of children, including control, custody, and proper care. This gave the court the right to act as a parent to such children, to act as loco parentis, and provide for their well-being. According to Abramowicz (1999) this ancient English Law doctrine is now used in United States and United Kingdom to protect the mentally ill; the law of juvenile courts etc. However, initially parens patriae was not used to confer such powers on the courts to act as guardians of the juvenile offenders. Juvenile offenders are those children who act against the law, induldge in crimes, and are likely to make it a habit to do so. The court, acting on their behalf, considers proper measures for them, for their rehabilitation and reinvention as responsible citizens. Parens patriae is one of the most integral component of the law on juvenile offenders. Whence, the major strength of parens patriae lies in the fact that the delinquents of the society get protection and refuge in society rather than being homeless and helpless. The welfare state recognizes that it is its responsibility to ensure that all citizens get the protection they demand from the former. According to the book, Juvenile Delinquency, An Integrated Approach5, it is the philosophy of parens patriae that bestows authority upon the Juvenile Courts. At this point in this paper, it is pertinent that a little light be shed on the history of Juvenile Courts. Initially, juvenile offenders were treated with adults and as adults; there were no special provisions, verdicts or courts. Before the creation of

Who Rules America Corporate America, Weber & Marx Essay

Who Rules America Corporate America, Weber & Marx - Essay Example The natural rights theorists aim was to show that man was born in a state of nature, and given the right to do as he/she wished, but this was sacrificed to the governance of the land, i.e. that the rational man would give up the state of freedom, for the security and safety of law, governance and sovereignty, but retain the right to obtain and accrue whatever property they wish as long as it is within the rule of law. This is the basis of the US, with its promotion of life, liberty and freedom. A key concept of the American way is that it is the land of equal opportunity and one can reaps the benefits for what they work for. In the US Corporate America and the values of capitalism have the ultimate power, where the equalities in economics are validated with the notion of equal opportunity for all individuals1. This pretty much follows the protestant work ethic, which theorists such as Weber supported; however in response to huge inequalities theorists such as Marx arose who argued th at to have economic inequality is an abuse of the power that the capitalist oligarchy holds. The following section will examine the theories of Weber and Marx The theory of Weber condones the exploitation of the workforce and the inevitable inequalities of economic power. This treatment and mechanization of the workforce may in the short term seem the best way to increase productivity at the minimum price. This is very much the rational approach to human interaction and the increasing of productivity, management and governance of individuals. If there is no objectivity then there can be no maximization of work productivity at the minimum cost. This follows the view of management and governance of individuals, whether it be in the workplace or the governance of the country, where each of the workers need to be treated objectively and equally. Weber also stresses the importance of inequality within the social structure for the workers. Therefore Weber's theory is more than the interaction between the management and the working class. Weber's theory has four parts of society which are; traditional and cultural history and rules; affectual - emotional shaping influences of society; wertrational - value orientated rationality; zweckrational - goal orientated rationality. Therefore the focus of Weber's theory is that society and management can be determined by these four spheres of social classification. The key notion that Weber developed in order to balance out the inherent inequalities is that of the rationalizing of society and law; hence if the values of the society and the goal's of the individual can be rationalized and de-mystified then equality and justice can be instituted to achieve the best system for the society and the individual to obtain these goals. Weber sees it as an important factor that has shaped society and important to understanding the development of societal structure and management. Therefore to truly develop a system that is fair and just and can transcend the barriers of inequality a rational discussion of society needs to occur in order to determine justice and the rights of mankind; however the inequality in the power that Corporate America holds over the labor market is inevitable and just.2 The model of Marxism, on the other hand, states that it does not regard the individual as having any human rights, instead it is for the state to set the needs of the individuals, i.e., it is not the good of the individual that the state upholds but the good and the needs of the state. Marx considered law, justice, freedom and democracy as ideas and concepts that are determined by historical and

Consultant Recommendations World Cup Brazil 2014 Essay Example for Free

Consultant Recommendations World Cup Brazil 2014 Essay Introduction: Sport tourism is a significant part of the tourism industry, which has a remarkable impact on many aspects to the hosting region of the event. The Olympic games and the world cup have a long history since the Roman Empire, however; those mega events have established new developments in which they have improved the tourism industry depending on their geography. This paper will analyze the World Cup event that will be held in Brazil this year and will illustrate it’s Strength, weaknesses, Opportunities, and threats in order to conclude a beneficial recommendations that can make the country having a successful event. Overview: Brazil is the largest country in South America; the population is approximately 200,000,000 people with a tropical climate. The country is culturally rich and well known of their passion to Football as thy won the World Cup 5 times in their history. Strengths: Brazil’s economy is booming and the money that is been generated is being invested in infrastructure and projects for the future. Airports are being improved, roads are being built and public transportation expanded. New hotels are being constructed and more and more people are being employed and trained to handle the influx of tourists in the coming years. Moreover, beside the wealth in culture Brazil can offer to its tourist a magnificent natural beauty starting from the Amazon jungle, Amazon River, and many other tropical rainforests, which exposes a variety of animal species. Moreover, it also offers white sand beaches and bays that line the cost. As a result, tourists who will visit the region to watch the  World Cup will have the opportunity to explore the other aspects of the country that will enhance their experience and promote the destination even after the sport events. Weaknesses: According to FIFA president Sepp Blatter, the country was provided with 7 years preparation for the World Cup, which considered the longest period provided to a country to prepare for the event. Yet, it also considered the poorest preparation according to Sepp. (Rumsby, B. 2014). He views the preparation as less efficient than the South Africa preparation in 2010 that made their revenues from scratch. The infrastructure and the public transport system in the country are not in a high standard in most areas. Another major concern to the government of Brazil and the tourist around the world, who want to attend the events, is the high crime rate in the category of robbery, rape, fraud, and residential thefts. â€Å"There is significant and sustained organized criminal activity throughout Brazil, especially in major cities†(Brazil Crime and Safety Report, 2013). Poverty also is a major derive for crime and the increase of drug addicts in Brazil. The weaknesses could be summarized into the slow preparation (building stadiums), infrastructure, crime rate, and poverty. Opportunities: Besides the 2014 FIFA World Cup, Brazil will also host the 2016 Summer Olympic Games. These sport events will bring countless tourism opportunities to Brazil. According to Whether it be a construction project for the Olympic facilities, or a business that benefits indirectly, such as a hotel or a property located nearby, these major sport events will offer opportunities for almost every type of entrepreneur and investor to make a healthy return (Brazil. Land of the Future, Para 2). Brazil will spend money to developing infrastructure, health centers, transportation facilities and other aspects of hospitality. An increasing number of tourists will be attracted by the World Cup and come to Brazil to travel. Therefore, the World Cup in Brazil is creating a huge number of jobs in the tourism industry, because it requires a large number of volunteers and workers to help the World cup succeed. More tourists also can develop  the economic of Brazil and increase the income for workers. The World Cup can attract much investment to Brazil that can help the business opportunities. â€Å"It is estimated that the world cup in 2014 will generate more than R$ 140bi to the Brazilian economy, between direct and indirect investments. (Global Intelligence Alliance, Para 4). That means these investments from foreign investors can help the economic growth of Brazil. Threats: In Brazil people demonstrated their anger by having a mass protest in different cities complaining about the high cost of living, low quality of education, and the high-cost of transportation (CNN, 2013, para.8). Riots in Brazil raises fear of transporting the event to the United Stated for security manner. There are many Brazilian supporters to the event to be established in their country. On the other hand, some opposition arises and took the world media coverage as an advantage to raise their concerns about the million of dollars being spent on the cup instead of investing it on health, education, transportation, and housing. According to BBC news there was 2,500 people in Sao Paulo who went to the streets and complained about the cost of staging the World Cup in Brazil (BBC NEWS, 2014). Recommendation: In conclusion, tourism industry during sports events is mainly shaped by economic, infrastructure, mega-structure, and political components. They could have either positive and/or negative outcomes contingent on the location. Tourism illiteracy should be eradicated by raising awareness of the benefits of the revenue of tourism. It may take time and effort to educate the people about the tourism impact on their daily life, but the success of delivering the message is worthy due to its future benefits. Brazil is not the first country who had riots before a sport event, it happened before in London before the Olympics games, and the managed to have a successful event(Duarte, F. 2013). We highly recommend the authority and people in Brazil to move forward with their event hosting plan and not stop in the halfway of making an event that will print a positive impact about Brazil to the rest of the world. References Montague, J. (Jul19, 2013). CNN. World Cup only benefits outsiders, say Brazil protesters, Retrieved from: http://www.cnn.com/2013/06/18/world/americas/brazil-protests-montague/index.html Rumsby, B. (Jan 06, 2014). World Cup 2014: No country has ever been so far behind in preparations as Brazil, says Sepp Blatter. Retrieved from: http://www.telegraph.co.uk/sport/football/world-cup/10553002/World-Cup-2014-No-country-has-ever-been-so-far-behind-in-preparations-as-Brazil-says-Sepp-Blatter.html Ford, P. D. (2014). OSAC. Brazil 2013 Crime and Safety Report: Rio de Janeiro. Retrieved from: https://www.osac.gov/pages/ContentReportDetails.aspx?cid=13966 Whibley, J. (August 13, 2013). Brazil Expects World Cup to Bring R$25b. Retrieved from: http://riotimesonline.com/brazil-news/rio-business/brazil-expects-world-cup-to-bring-r25-billion/# Duarte, F. (Jul 04, 2013). Futebol Brasil. Deal with it: Brazil will host the World Cup. Retrieved from: http://espnfc.com/blog/_/name/futebolbrasil/id/317?c c=5901 Brazil. Land of the Future, 2014. Retrieved from: http://www.brazil-future.com/home/2014-brazil-fifa-world-cup-and-the-2016-rio- olympic-games/ Global Intelligence Alliance. 2014 World Cup Opportunities Beckon Foreign Investors to Brazil, 2014. Retrieved from: http://www.globalintelligence.com/ insights/all/2014-world-cup-opportunities-beck on-foreign-investors-to-brazil

United Colors of Benetton Controversial Advertising Campaign

United Colors of Benetton Controversial Advertising Campaign MOHAMED RAFIQUE BIN RAMLAN The United Colors of Benetton Controversial Advertising Campaigns: An Analysis on Power of Determining the Meaning of Media Text The need to effectively sell to consumers throughout many cultures across world borders compelled businesses to tailor their advertising strategies to appeal to different geographic markets. The United Colors of Benetton however, has been employing the opposite strategy by trying to impart a single, what the brand perceived to be universally accepted message that would generate positive responses from all consumers regardless of their geographical, sociological, psychological, cultural, and economical make-up. Ironically, historically speaking, the brand’s campaigns, which had a reputation of being controversial despite claimed as an effort to promote universally positive values have consistently sparked negative responses from their audiences (Boches, 2011). The reason for this disconnection between the expected results and actual outcomes is that the campaigns depicted perceivably negative images so explicitly that they ended up misleading the audiences away from the brandâ €™s well-intended meaning. According to Hall, the apparent meaning (how the meaning is ultimately perceived by the audience, regardless whether it aligned with the intended meaning) of a media text is not solely inherent in the text itself nor the institution responsible for its production. It varies according to the interpretations of its audiences. It highly correlates with and dependent on the audiences’ cultural background, economic standing and personal experiences, and everything else the audiences had already identified and acknowledged (Hall, 1973). Hall added that the audiences are capable and often do distort the messages themselves through collective action, whether consciously or subconsciously. Thus, the audiences effectively became active participants in decoding media texts’ messages as they impose their own social context in their interpretations. Thus, the thesis of this essay is that the power to determine the meaning of a media text lies primarily with the audience. This essay analyzes three of the brands campaigns, focusing on the formation process of audiences’ perceptions on each campaign, which can be categorised into three different positions as proposed by Stuart Hall’s model of communication theory. In 1980s, acclaimed photographer Olivero Toscani captured the image for the brand’s notorious campaign, which the brand claimed to be an effort to raise awareness on social issues pertaining to race and effectively promote the value of racial integration (Elliot, 1991). The print ad for the campaign portrayed a depiction of a (apparently Caucasian) white skinned girl innocently posing side-by-side with a (apparently of African ethnicity) black skinned girl. At face value, this print ad seemed to be just another print ad promoting multi-racial value. With closer inspection, the print advert added to the negative representation of black people in the media. The black skinned girl appeared to be somewhat dark and grimy. There is no representation of happiness in the look in her face. The eyes giving the expression of emotionless and cold with her insipid stare, half of her appearance hidden by dark shadows with no smile on her face and hair styled with spikes which somewhat resem bles a pair of tiny horns. This connotation of obscurity is reflected to the arbitrary meaning with malicious in society. In addition, somewhat societies claimed the looks appeared to be somewhat devilish because they associated darkness with negative appearance. (Moore, 1991) However, the white skinned girl quite apparently enhanced with digital editing appeared to look happy and healthy. Her blond curly haired and a smile underneath her rosy cheeks brands her to look innocence and radiant in person. This resembles her to be styled and edited to look somewhat angelic with her cupid-like look. (Moore, 1991) Especially in the U.S., the promotion of racial integration value from this particular print ad was less apparent in comparison to the sensational outburst created by this print ad by apparently reinforcing negative stereotypes on black skinned people. One might argue that portraying obviously negative stereotypes undermines against them rather than reinforces them, but tense racial dynamics in the United States resulted in dominantly negative perception towards the meaning of the print ad. The intended meaning of the print lies at which Hall established as ‘the negotiated position’, where the meaning is in a position that compels the audience to both accept and reject the intended meaning. The portrayal of the black skinned girl as explicitly and unnaturally devilish proved to be counter-productive to the intention of the print ad to promote the values of embracing other cultures and ethnicities. To a certain extent, the audience do recognized and acknowledged the intended meaning, but simultaneously resisted and modified the meaning in a way which reflects their own experiences, interests, and biases (Hall, 1980). Hall stated that â€Å"decoding within the negotiated version contains a mixture of adaptive and oppositional elements†: while the audiences somehow recognized the abstract idea behind what they were perceiving, the formation of meaning in their minds operated at a more restricted, situational condition, establishing new rules which ultim ately shaped the meaning of the media text. In the 1990s, the controversy ignited by the brand’s shocking campaign intensified. The brand’s shift in focus towards more gritty social issues ranging from dying AIDS patient to image of blood-smeared clothes (Mezzofiore, 2011) faced not only negative reaction from audiences, but sparked public protests and banned by many governments across the world. The print ad which depicted the blood-smeared clothes of a dead Croatian soldier was intended as a part of a campaign that promotes anti-war effort (Associated Press, 1994). One argument which could justify the explicitly gory depiction of the print ad is that it makes for an intense emotional appeal to the consumer, evoking feeling of compassion in them and to perceive the brand as sympathetic and with conscience, ultimately increasing brand appeal and loyalty. Ironically, the German court ruled that the print ad could not be published anywhere in the country on ground that using such intense emotional appeal to sell pr oduct is immoral (Walsh, 1995). Many audiences perceived the image as too disturbing to reflect the value of peace the brand claimed to promote and they could not make any sensible connection between print ad and the product the brand is actually selling. In this case, the intended meaning of the campaign was within ‘the oppositional position’ when channelled through a medium ready to be perceived by its audiences. One of the prevailing philosophy of the brand’s advertising strategy was that ‘there are no shocking pictures, only shocking reality’ which reflected the brand’s effort to expose realities that people refuse to see and face. The brand’s campaign strategy relied on the assumption that the value that it is promoting through this campaign is universally positive, and that it is immune to any interpretations (whether or not they are misleading) formed by the audiences on the basis of their overall make-up. In this oppositional position, the audiences understood only the literal meaning of the image and blinded themselves from the intended meaning. The audience decoded the message and formed interpretation in a way the campaign did not foresee. The audiences’ sociological mak e-up has placed the meaning in the oppositional position as to what the meaning was supposed to be. Although some may actually understand the intended meaning, the text of the medium did not speak in the same language as the audiences’, thus they ended up rejecting it. (Hall, 1980) After consistently recorded low sales, presumably due to a string of high-profile yet unpopular ad campaigns (Maguire, 2003), the brand finally employed a drastically different advertising strategy with its ‘Unemployee of the Year’ campaign in 2012 that addressed the issue of youth unemployment. The campaign was also a contest in which unemployed youths could win EUR 5,000 that they would use to implement a project that would create a positive impact on their community (Lidbury, 2012). The campaign featured a series of thematically focused print ads which depicted close-ups of youths paired with captions such as â€Å"Valentina, 30, non-lawyer from Italy†. The brand campaign â€Å"presents a realistic portrait of todays society by actively tackling a current problem, that of youth non-employment and the potential conflict between generations, in order to show it in a new light and create value for the immense human capital of young people.† This time, the c ampaign generated more positive responses in comparison to the previously mentioned campaigns which were perceived as exploitations of social issues that do not attempt to create solutions. In this case, the audiences were located within the dominant point of view where the audiences took the actual meaning of the media text directly and decoded it exactly the way it was encoded. The audience fully shared the text codes and successfully reproduced the text’s intended meaning (Hall, 1980). Since the issues of youth unemployment are arguably universal, misunderstanding during interpreting media text did not occur as both the sender and receiver have the same cultural biases. The sharp turn of strategy made by the brand was evident by criticism that the print ads for the campaign are too boring (Mahdawi, 2012) and did not represent what they have recognized the brand for: controversy. However, this criticism was overwhelmed by the overall positive response towards the brand’s effort to provide solutions to youths’ unemployment. Marketers predicted that the campaign would help the brand build a lasting relationship with its target consumers. The Reception Theory which focuses on the reader’s reception of a literary text or media established that the process of negotiation and opposition of meaning take place when the reader is interpreting the text. A text- be it a book, film, or other creative work are interpreted by their respective audiences who are not behaving passively, but acting as active participants in interpreting the meanings of the text (Morley, 2015) based on their individual make-up. In other words, the meaning of a media text is not inherent within the text itself, but is created within the relationship between the media text and the audience. A correct interpretation of the meaning of a specific text could only occur when the audiences have a shared cultural background and interpreted the text the way the producer of the text presumed it would be interpreted. The less shared heritage an audience has with the producer of the media text, the less likely the audience will be able to recognize the pro ducer’s intended meaning. Two audiences with vastly different cultural, sociological, economical, psychological, and geographical background will extract two very different meanings from the same text. Thus, the power to determine the meaning of a media text lies primarily with the audience. References: (Word Count: 1638) 1. (Fabrica) http://www.seouldesign.or.kr/EBOOK_DATA/pdf/fabrica_seminar.pdf 2. Boches, E. (2011) Three Ways to Look at Benetton: The Cause, The Creative, The Controversy, Creativity Unbound. [Online] Available at: http://edwardboches.com/three-ways-to-look-at-benetton-the-cause-the-creative-the-controversy. (Accessed: December 17th 2014) 3. Gianatasio, D. (2011) Benetton is Not Feeling the Love for its Unhate Kissing Campaign; Pope Ad is Quickly Pulled, Adweek. [Online] Available at: http://www.adweek.com/adfreak/benetton-not-feeling-love-its-unhate-kissing-campaign-136587. (Accessed: December 17th 2014) 4. Crawshaw, S. (1995) Benetton Sued Over Shock Ads, The Independent. [Online] Available at: http://www.independent.co.uk/news/world/benetton-sued-over-shock-ads-1569139.html. (Accessed December 17th 2014) 5. Walsh, M. W. (1995) German Court Bans Shocking Benetton Ads; Law: Panel Labels as Immoral the Clothiers Campaigns on HIV, Oil Slicks and Child Laborers, Los Angeles Times. [Online] Available at: http://articles.latimes.com/1995-07-07/news/mn-21071_1_benetton-ads. (Accessed: December 17th 2014) 6. Moore, L. W. (1991) Is Ad Theme Racial Harmony or Angel/Devil Stereotype?, Philly.com. [Online] Available at: http://articles.philly.com/1991-09-12/news/25799573_1_benetton-campaign-racial-harmony-oliviero-toscani. (Accessed: December 17th 2014) 7. Elliot, S. (1991) The Media Business: Advertising; Benetton Stirs more Controversy, The New York Times. [Online] Available at: http://www.nytimes.com/1991/07/23/business/the-media-business-advertising-benetton-stirs-more-controversy.html. (Accessed: December 17th 2014) 8. Mezzofiore, G. (2011) Benetton: A History of Shocking Ad Campaign, International Business Times. [Online] Available at: http://www.ibtimes.co.uk/benetton-history-shocking-ad-campaigns-pictures-252087. (Accessed: December 17th 2014) 9. Kenna, A. (2011) Benetton: A Must-Haves becomes a Has-Been, Bloomberg Business Week Magazine. [Online] Available at: http://www.businessweek.com/magazine/content/11_12/b4220021488483.htm. (Accessed: December 17th 2014) 10. Hall, Stuart (1980): Encoding/decoding. In Centre for Contemporary Cultural Studies (Ed.): Culture, Media, Language. London: Hutchinson. 11. Schrà ¸der, Kim Christian. (2000). â€Å"Making sense of audience discourses: Towards a multidimensional model of mass media reception†. European Journal of Cultural Studies, 3:233 12. Salkeld, Richard , 2014. Reading Photographs: An Introduction to the Theory and Meaning of Images. 1st ed. London: Bloomsbury Publishing. pp64-65 13. Benetton Group Website. [Online] Available at: http://www.benettongroup.com. (Accessed: January 11th 2015) 14. Maguire, M. (2003) United Colors of Benetton: A Company Of Colors And Controversies. GRIN Verlag. 15. â€Å"A campaign to combat the culture of hate†, unhate.benetton.com 16. Mahdawi, A. (2012), ‘Benettons Unemployee of the Year is a Flimsy Attempt at Brand-Aid’, The Guardian, [Online]. Available at: http://www.theguardian.com/commentisfree/2012/sep/19/benetton-unemployee-campaign-flimsiest-brand-aid. (Accessed: January 11th 2015). 17. Lidbury, O. (2012) ‘Benetton Launch ‘Unemployee of the Year’ Campaign’, Fashion. [Online] Avalable at: http://origin-fashion.telegraph.co.uk/columns/olivia-bergin/TMG9552570/Benetton-launch-Unemployee-of-the-Year-campaign.html. (Accessed: January 11th 2015). 18. AP News Archive (1994). ‘Latest Benetton Poster Provokes Croat Outrage With Am-Yugoslavia’. [Online] Available at: http://www.apnewsarchive.com/1994/Latest-Benetton-Poster-Provokes-Croat-Outrage-With-AM-Yugoslavia/id-83dd11f663e4b97caf2026954d083f9d. [Accessed 11 January 15]. 19. Morley, D. (2015) ‘Audience Research’, Museum Of Broadcast Communications [Online] Available at: http://www.museum.tv/eotv/audiencerese.htm. [Accessed 11 January 15]. 20. Hall, S. (1973) ‘Encoding/Decoding; Culture, Media, Language: Working Papers in Cultural Studies, 1972-79’, pp. 128-138.